May 20, 2013

Au jour le jour Pre Spring 2013

I absolutely adore the latest collection by young Italian fashion brand, Au jour le jour. The casual and sophisticated range is choc-full of fun detailing, candy colours and amazing flared shapes that have me weak in the knees!

Turtles, pandas, penguins, elephants: these are the preferred motifs of the brand for its prints in cheerful and naive shades. Repeated on fabrics until they become geometric patterns, these little animals appear on skirts, pajamas, blouses, and they are also embroidered on colourful t-shirts. The lines are clean and even, often flared, but sometimes risking more feminine volumes for skirts or busts. And even the colours, mostly in shades of pink and violet, contribute to the creation of this feminine and cleverly ingenious feminine ideal that is definitely original. {via}

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